COMPREHENSIVE NATIONAL MARKETING PROGRAM BUILDS AWARENESS, PREFERENCE, RECOGNITION AND LEADS!

Your 3 keys to success:  Marketing, marketing, marketing!

As an Always Best Care franchise owner, you'll participate in our National Advertising Program, which will help you expand brand awareness, build recognition and enhance perceptions of Always Best Care among our targeted audiences. The National Advertising Program is designed to generate leads through a national marketing strategy (including broadcast advertising, SEO, SEM, pay-per-click, social media, affiliate and other marketing), which in turn are then be distributed to franchises across the country. The National Advertising Program is developed by a committee of franchisees and an Area Representatives in conjunction with Always Best Care corporate marketing department. Always Best Care franchisees may utilize this committee as their conduit to corporate marketing, expressing their views, opinions, ideas and suggestions for creating compelling meaningful programs that drive business to the franchise offices. To see the unmatched array of Always Best Care marketing and advertising materials, click here. The following represent just a few of the areas in which Always Best Care provides franchisees with marketing and advertising materials that help build their businesses …

  • Always in Touch daily telephone reassurance program
  • Award-winning integrated marketing programs featuring online and print advertising, broadcast advertising, websites, brochures, flyers and other collateral, and more
  • Car lease program with Enterprise Fleet Management
  • Car wraps – choice of designs
  • Cause-related marketing – National Team Member of the Walk to End Alzheimer’s
  • Co-op programs for major brochures, television advertising and other special opportunities
  • Credit card merchant program to reduce franchisee costs every month
  • Educational materials
  • Feature articles on a variety of topics of interest to case managers, social workers, seniors and their families to help present Always Best Care franchisees as senior experts in their local markets
  • Franchisee websites housed within the award-winning Always Best Care national website
  • Free ABC Rx Cards – for savings of up to 65% at more than 56,000 pharmacies across the USA
  • Full-color brochures – in-home care, assisted living, testimonials, skilled care and more
  • Hospital Readmission Reduction Program (HRRP) webinars, flyers and sales materials
  • Lead generation programs – careinhomes.com, caregiverlist.com, silverliving.com, direct online advertising, lots more
  • Local newsletters – the Always Best Care newsletter was selected by the IAC awards competition as the Best Healthcare Provider Online Newsletter in the USA!
  • National contracts with more than 2,000 assisted living communities to help "jump start” assisted living revenues
  • Online display advertising
  • Online job board – a free service for franchisees on the lookout for new caregivers and other employees
  • Online premium store – a one-stop shop for clothing, premiums, giveaways and other advertising specialties
  • Pay-per-click advertising assistance using Google Adwords
  • Press releases issued on a regular basis to both national and local media
  • Promotional flyers for local use on a variety of topics, including blood pressure screening, grand openings, special services
  • Radio commercials – both pre-recorded and scripted for national and local use
  • Sales flyers to help explain and sell specific Always Best Care services
  • Search Engine Optimization (SEO) program to help put Always Best Care on the first page of search results for a variety of key words and phrases
  • Senior Living Finder – a special website designed to generate leads for assisted living referral services
  • Social media including Facebook, Twitter, LinkedIn and others to engage customers, enhance SEO and generate leads for franchisees
  • Television advertising featuring both 60 and 30-second commercials, with schedules supporting all franchisees across the country (Spanish language spots available, too!)
  • 24/7 live call center so franchisees never miss a lead!
  • Video search engine optimization
  • Webinars on a host of topics to attract and educate consumers and potential clients on topics of interest
  • Website – an award-winning national website that generates thousands of visitors each month and captures lead information for franchisees

Affiliate marketing can drive qualified leads to your franchise

Always Best Care has national affiliate agreementswith some of the best known companies in the country including ElderCareLink, Service Magic, Phillips Lifeline, HomeLink, Pop-a-Lok, and many others. Affiliates can provide ABC franchises with a steady stream of qualified local leads and extend reach of Always Best Care's national brand marketing efforts.

 

Social Media helps you connect with your community

Social Media (such as Facebook, LinkedIn, Twitter and others) are your link to your local communities. Posting articles, blogs and ideas related to home health care positions Always Best Care franchises as the "experts" in their local markets. Social media can also be a source for pay-per-click lead development.

 

National call center sends callers direct to franchisees

Always Best Care's national 24/7/365 call center fields and processes leads to franchisees across the country. Always Best Care also features Always in Touch, a telephone reassurance program that provides free daily care calls to seniors in your protected territory - an exclusive service from Always Best Care, and one that is a true differentiator and brand builder for your local franchise.

 

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