Your 3 keys to success:  Marketing, marketing, marketing!

ABC provides you with a complete library of sales and marketing tools. As an Always Best Care franchisee, you'll have access to everything from the latest email marketing strategies to television-quality, consumer education videos.

Our systems enable you to educate and impress your business contacts and all of the customers you serve.

Our direct marketing strategies include a broad range of specific training and collateral materials for your successful business development. We'll provide everything from detailed documents focused on selling into specific market segments to a customizable newsletter for you to leverage your local relationships and magnify brand awareness with referral sources and customers.

In addition, we'll provide you with a powerful combination of locally focused brand awareness campaigns and lead generation tools.

Award-Winning Marketing & Advertising Support

As an Always Best Care franchisee, you'll participate in Always Best Care's National Advertising Fund, to help expand brand awareness, build recognition, and enhance perceptions of Always Best Care among our target audiences. The fund also generates leads through national broadcast, print and online marketing, which are distributed to franchises across the country.

Always Best Care is proud to have been honored with more awards for marketing and advertising excellence since 2012 than any other senior care franchise system!

Telly Awards

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. The 34rd Annual Telly Awards received over 12,000 entries from all 50 states and 5 continents.

Always Best Care was honored with three Telly awards, one each for our new in-home care commercial and assisted living commercial, plus a third Telly for overall television campaign.

In-Home Care Television Commercial

Category: Regional TV & Multi-Market Cable - Health and Wellness

Assisted Living Services Television Commercial

Category: Regional TV & Multi-Market Cable - Health and Wellness

Always Best Care Television Campaign

Category: Regional TV & Multi-Market Cable Campaign, Business-to-Consumer

Communicator Awards

The Communicator Awards is one of the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards competitions of its kind in the world.

Always Best Care has been honored with a Communicator Gold Award of Excellence for our in-home care television commercial, and with Communicator Silver Awards of Distinction for our assisted living and franchise development television commercials. Always Best Care was honored with eight Communicator Awards of Distinction, encompassing both consumer services and franchise development marketing and advertising. Always Best Care was honored for the following (click on the links to see the winners) …


Category: Public Relations Website


Category: Professional Services Website

In-Home Care Television Commercial

Category: Commercials, Health & Wellness

Assisted Living Services Television Commercial

Category: Commercials, Health & Wellness

Franchise Development Television Commercial

Category: Commercials, Miscellaneous

National Consumer Website

Category: Websites– Health Care Services

Assisted Living Landing Page

Category: Online Advertising & Marketing – B to C

Online Display Advertising

Category: Online Advertising & Marketing – B to C

Consumer Services Campaign

Online AdsPrint AdsBrochureWebsiteLanding PagesEmail

Category: Online Advertising & Marketing – B to C

Consumer Print Advertising Campaign

Category: Print Advertising – Advertising Campaign

Online Marketing Campaign

Category: Online Advertising & Marketing – B to C

National Marketing Campaign

Category: Marketing Effectiveness – Integrated Campaign

Franchise Development Kit

Franchise PresentationConsumer Presentation

Category: Brochure– Company Overview

The Communicator Awards honors work that transcends innovation and craft. The Communicator Awards is sanctioned and judged by the International Academy ofVisual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Condé Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Lockheed Martin, MTV Networks, Pitney Bowes, Time, Inc, Victoria's Secret, Wired, and Yahoo!

Web Marketing Association "WebAward”

Always Best Care’s national consumer website was also honored with an "Outstanding Website” award by the Web Marketing Association. Launched nearly two decades ago, the WebAward program is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development. Websites are judged on the following seven criteria: Design, Innovation, Content, Technology, Interactivity, Copywriting, Ease of Use.

W3 Awards Competition

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

Always Best Care has been honored with three W³ Silver Awards, one for the ABC national consumer website, a second award specifically honoring website copywriting, and a third for the exclusive ABC PR Journal website.


The Always Best Care national website is now generating more than 300,000 visits and nearly 750,000 page views annually – demonstrating that Always Best Care is meeting the needs of visitors who are seeking and finding information of interest to them.

IAC (Internet Advertising Competition)

The Internet Advertising Competition (IAC) Awards highlights the best online advertising in 96 industries and 9 online formats including, online ad, video, mobile, newsletter, email and social media. The IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award winning Internet advertising. The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and corporate web development. In 1999, it decided to create a new award program to recognize outstanding online advertising in all of its various forms. Using its experience from the highly successful WebAward competition for website development, the WMA created the IAC Awards. Always Best Care was honored with two important awards …

These and other awards demonstrate how Always Best Care is providing the best possible marketing support and materials for its franchisees, and is leading the industry in innovation, creativity and the pursuit of superiority in all its endeavors.